 The
National Bicycle League (NBL) is proud to announce
the formation of a new national level partnership
with Standard Byke Company. The Standard brand
has earned a loyal following in both racing and freestyle
over the past two-decades and their renewed commitment
to racing is good news for fans of high quality products
and rider-owned companies.
Standard
is one of only a handful of rider-owned companies
in BMX and they continue to forge new ground in
all areas of development and production. Rick
Moliterno’s company has very recently taken
over full control of production and manufacturing
at their new factory in Davenport, IA. This will
translate into a range of improvements to their
already solid line of 125R race frames and forks
plus a bundle of new products to compliment their
American-Built line.
Moliterno,
who has deep roots in bicycle motocross, is eager
to see the racing side grow and the new partnership
comes at a perfect time as the sport nears its Olympic
milestone. A blend of national exposure, BMX Today
coverage, and products for a variety of NBL programs
will help expose their brand beyond their Eastern
strongholds and help promote the brand to their
core customers across the country.
“It
is great to be working with Standard on a national
level again - Rick Moliterno has maintained a steady
presence in the sport and his commitment to growing
BMX makes our partnership even more valuable”
said Kevin O’Brien, NBL Marketing Director.
New
Standard products will start to roll out in April
and will be available at select bikeshops across
the country and also through Goodtimes Superstore
– Moliterno’s retail location. The store
stocks BMX, skate, snow and also offers online sales
through the website.
The
Standard Army has been quietly growing over the
past few years and the 2008 team is stronger than
ever. To compliment the partnership, the team will
host pre-race clinics at the Stars & Stripes,
Music City and Speedway Nationals. Standard is jumping
back in to the national limelight at just the right
time.
“We
are stoked to be working with the NBL and trust
that Standard will be represented in the way that
we want” said Moliterno, “and watch out
for the Standard Army – we’re coming on
strong in ’08”.
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