 Underground
Products (UGP) is pleased to announce it has inked
a sponsorship deal with the National Bicycle League
(NBL) for the 2008 National Series season. The two
have joined forces for this lucrative Olympic year
where BMX racing will come center stage during the
sport’s inaugural appearance at the 2008 Beijing
Games in August.
“UGP
has deep roots in BMX racing and a long history
with the NBL,” says Kevin O’Brien.
“Their product line fits perfectly with NBL
riders and we expect them to fully embrace UGP once
again.”
As
an official co-sponsor of the NBL, UGP will receive
extensive promotion at the NBL National Series events
including signage, programs, a display booth and
apparel. As the official apparel sponsor of the
Series, UGP will exclusively provide clothing for
the NBL staff and volunteers. UGP will also provide
the National Series number plates.
“The
partnership with the NBL is in-line with UGP’s
mission to aggressively elevate the brand’s
presence nationally among core BMX racing and freestyle
enthusiasts and drive sales,” says Wann
Chong, UGP Managing Director. “With a renewed
vigor, the brand is taking its message to the masses
in 2008 with the addition of several key sponsorships,
a major marketing initiative and key new retail
outlets.”
UGP’s
sponsorship kicked off at the Coyote National, a
Union Cycliste Internationale (UCI) qualifying event,
in Arizona, Jan. 25-27, where UGP team rider Kyle
Bennett took home top honors. Bennett is currently
leading the USA UCI points race and stands a solid
chance at being the first pick for the 2008 Olympic
Games.
The
NBL Series includes 18 more races across the nation
including the Gator National, another UCI qualifier,
next month in West Palm Beach, Fla., which will
play a major deciding role in the three U.S. riders
who will represent the United States in Beijing.
The Series will culminate in Louisville, Kentucky,
Aug. 29-31 for the 31st Annual NBL Grand Nationals.
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