NBL
BMX Expands
Marketing Department
Kristin Siebenlist joins the NBL as Communications
Coordinator
The National Bicycle League (NBL) has expanded their Marketing
Department and is pleased to announce the addition of Kristin
Siebenlist as the new Communications Coordinator. Siebenlist,
who has a strong background in the industry with years of
race experience, joins the NBL at an exciting time and will
work directly with the marketing department to fulfill ongoing
commitments and several new initiatives.
With
the sport’s transition into the 2008 Olympic program,
Kristin is excited to be a part of the transformation
of BMX through the many exciting programs the NBL offers.
Providing our members and sponsors with the best resources
is important to Siebenlist as she begins her stay with
the NBL. “I’ve been racing bikes for half my
life and I am excited to be able to give back to the sport
at a time where I have so much to give. The NBL is such
a positive reflection of BMX and I find it an honor to
be a part of their team,” states Siebenlist.
Kristin
began racing mountain bikes when she was young, which
progressed into road racing and to track cycling in college.
She picked up BMX as a means to stay in shape during the
off-season of track and it has since turned into a full-time
passion. NBL’s Marketing Director eagerly added,
“Kristin is a welcome addition and her talents will
help the NBL strengthen the bond we have with our tracks,
members and industry. In addition to her design and marketing
background, Kristin brings with her, youth and experience,
which promises to have a positive impact on the future
of the NBL.” The NBL has some surprises in store
for 2008 and Kristin will play a key role in the marketing
of the NBL and most importantly, the sport of BMX.
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